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Gold Store NYC

Fair, transparent evaluations backed by nearly a decade of industry expertise, ensuring you receive accurate valuations and a process built on trust and integrity.

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With 10+ years of industry experience and 2,500+ retail accounts nationwide, JS Diamonds delivers accurate, transparent, and stress-free appraisals. Based in New York City, we evaluate everything from loose diamonds and gold bars to engagement rings, heirloom pieces & watches.

Our virtual consultations let you connect from anywhere while still receiving the trusted expertise we're known for in NYC’s diamond district.

Looking to sell your gold with confidence?
Book a private consultation today

Our Seamless Process

Share Your Item Details

Send us clear photos and any relevant documents or certificates. These details help our experts accurately and efficiently assess your piece’s authenticity, quality, and value.

Book An Appointment

Choose a convenient date and time to meet our team in person at our NYC office. No pressure and no obligation, just an expert evaluation.

Receive The Best Offer

Our experts assess your items in person and present a transparent, competitive offer with no hidden fees or obligations.

Get Paid On The Spot

Once you accept the offer, receive immediate payment through a secure bank transfer — fast, safe, and hassle-free.

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What We Buy

We buy gold in all forms with fair pricing, secure transactions, and a process built on trust.


Gold jewelry (broken, outdated, or unworn)

Gold coins & bars

Scrap gold & dental gold

All karats & weights accepted

Heirloom Pieces

Why Sell To
JS Diamonds Inc.

Rooted in New Yorks’ Diamond District, we provide a transparent, discreet and expert-led experience for those looking to sell diamonds, gold, fine jewelry and watches.

10+ YEARS OF EXPERIENCE

In the diamond trade since 2010,
serving clients.

HONEST VALUATIONS

Fair, accurate offers backed by market insight.

SMOOTH SELLING PROCESS

Quick, simple steps from start to payout.

DISCREET SUPPORT

Your privacy handled with care and professionalism.

Looking To Sell?

With 10+ years of industry expertise, JS Diamonds offers a trusted, transparent way to sell diamonds, gold, jewelry and watches. We provide fair offers, respectful service and consultations available both online and in person.

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Customer Testimonials

Reviews That Speak for Themselves

Fast, Friendly & Fair

Sold mismatched gold earrings and a broken watch. They explained every step clearly and gave me a great price. Left feeling respected, valued, and confident in my decision.

MARCUS BENNETT

Watch & Jewelry Seller
☆☆☆☆☆

Top-Notch Quality!

Every loose diamond I’ve purchased from JS Diamonds has been exactly as described, from clarity to cut. Their reliability helps me meet client demands without stress.

WAYNE SALEM

Founder & Jewelry Specialist
☆☆☆☆☆

Truly Professional

Brought in GIA diamonds and a vintage watch. The appraisal was clear, the offer was strong, and the service felt honest, making the experience smooth and stress-free.

CARLOS HERNANDEZ

Gold & Diamond Seller
☆☆☆☆☆

My Go-To Source

From fancy-shaped stones to certified diamonds, JS Diamonds delivers with precision. Their pricing transparency and quick service have made them my trusted supplier for years.

HAILEE TRIPKE

Jewelry Sales Representative
☆☆☆☆☆

Seamless & Fair

I sold old gold chains and an estate ring. The offer was better than expected, the appraisal was clear, and payment was instant. Truly a smooth, respectful process from start to finish.

LISA GRAHAM

Gold & Jewelry Seller
☆☆☆☆☆

Frequently Asked Questions

What can I expect at a gold store in NYC?
A gold store in NYC typically offers both buying and selling services. You can sell gold jewelry, buy gold coins or bars, and sometimes even get appraisals. Many stores also sell luxury watches and diamonds, providing a full-service experience for precious items.
Are NYC gold stores trustworthy for selling valuable items?
Yes, especially in Midtown Manhattan or the Diamond District, where stores are regulated, often insured, and reviewed frequently. Choose a gold store that provides transparent testing, pricing based on live gold rates, and on-the-spot payments.
Can I buy investment gold at these stores?
Absolutely. Most gold stores sell bullion bars, coins (like American Eagles or Maple Leafs), and sometimes vintage or collectible pieces. Always verify the gold’s purity, weight, and certification before purchasing.
Do NYC gold stores buy scrap or broken gold?
Yes. Scrap gold, broken chains, and even single earrings are accepted. These are weighed and tested for gold content. A gold store evaluates them for melt value unless the item has collectible or designer appeal.
Should I make an appointment to visit a gold store in NYC?
While walk-ins are common, booking an appointment ensures a private and focused consultation, especially for high-value transactions. Some stores also offer secure rooms for discreet evaluations.