Gold
- Gold Jewelry (10k, 14k, 18k, 24k)
- Gold Coins & Bullion
- Scrap & Broken Gold
- Dental & Industrial Gold Alloys
Free expert valuation in the heart of NYC's Diamond District. No middlemen, no lowball offers, just direct wholesale pricing and same-day payment.
Takes under 60 seconds • Completely confidential
Secure, Encrypted Submission
Gold, diamonds, and fine jewelry, priced against current market value, not guesswork.
No retail markups. No mail-in middlemen. Just transparent pricing and a direct payout
Wholesale Prices, Not Pawn-Shop Prices
Your offer is based on real market prices, not a discounted pawn-shop rate.
Every Offer, Fully Explained
We walk you through exactly how we priced your item, so nothing is a mystery.
Same-Day Settlement
Accept your offer and get paid right away: cash, wire, or certified check.
Fast, risk-free evaluations from submission to direct settlement.
Upload item photos and basic details through our digital form.
We review your photos and send you a fair starting estimate.
Come in for a final, in-person evaluation at our Diamond District office.
Accept your offer and get paid on the spot, cash, wire, or check.
Real offers made for real jewellery, with every assessment based on quality, materials, and current market value.
GIA Certified, Round Cut, Platinum Setting Band.
$5,800 $6,400 USD
Mismatched gold chains and heavy bracelets (112g total).
$3,100 $3,450 USD
Platinum filigree set with old European cut center accents.
$2,200 $2,600 USD
Circa 2018 model with original retail box accessories included.
$8,500 $9,200 USD
Reviews That Speak for Themselves
Alexavier J
Verified Google Review
Working with Sal was a great experience. He offered us more than the value. Very helpful.
George T
Verified Google Review
We had a really good and honest experience with JS Diamonds! Totally recommend them!
R Lev
Verified Google Review
I had an excellent experience dealing with J.S. Diamonds. The entire process was straightforward and easy. Communication was clear and prompt throughout. Most importantly, I felt I could trust them completely, and they offered the fairest pricing I found after doing my research. I highly recommend J.S. Diamonds. Great service all around.
Daphne BazCoca
Verified Google Review
SIMPLY FANTASTIC! Sal & Jessica (and Lola!) provided the best customer service. In addition to being extremely knowledgeable about the market and the business they conduct, this outstanding team were more than fair when it came to buying the items I brought with me! They took the time to explain to me in a very easy, friendly way how they test for certain materials/metals, the market value of such metals, and pretty much everything I needed to know. I HIGHLY RECOMMEND you come and visit their business right in the heart of Rockefeller Center!
Maria
Verified Google Review
Great service. The team is great, excellent customer service. High quality jewelry, great prices. Open to good negotiations. I would 100% recommend visiting them. I scheduled an appointment with them, and as soon as I got there I was taken care of. All the staff is very friendly. Regarding location, amazing building and office in great condition.
Carol Robison
Verified Google Review
They patiently evaluated the gold and diamonds that I sold to them and paid more than a fair market price. I highly recommend making an appointment with JS Diamonds first.
Sarina
Verified Google Review
Had a great experience selling with JS Diamonds! They were extremely knowledgeable and fair. It was a very easy process with them. Would absolutely recommend!
Brandon Saunders
Verified Google Review
First time I met Sal and the staff they were super friendly! Gave me great information and an even better price for my chain. 100% recommend and I WILL BE BACK AS A CUSTOMER!!
Juanita Mcleod
Verified Google Review
I had an excellent experience with JS DIAMONDS Inc. Sal, Jessica, and the rest of the team were respectful, professional, and made us feel completely comfortable throughout the entire process. Their attention to detail and outstanding customer service truly exceeded our expectations. We're looking forward to doing business with them again in the future and will absolutely recommend JS Diamond's Inc. to other people and businesses we know. Thank you so much for a wonderful experience.
New York's 47th Street is where the entire industry comes to buy and sell. Neighborhood jewelers, pawn shops, and online mail-in services don't set their own prices, they sell your items right back to buyers here, then mark them up for profit. When you sell directly to JS Diamonds, you cut out that entire chain. No middlemen, no hidden commissions, just the same wholesale pricing the rest of the industry pays to access."
Selling gold is a simple process where you can visit the showroom or book an appointment online. The gold items are carefully evaluated for purity using professional testing methods. Once the purity and weight are confirmed, a cash value offer is made based on current market rates. The process is designed to be transparent and efficient, ensuring customers receive fair value for their gold.
Yes, vintage jewelry and personalized gold items are welcome. Every gold piece, regardless of design or age, is valued based on its gold content and purity. The sentimental or customized nature of the item does not affect the valuation process, which focuses solely on the intrinsic gold value.
No credit checks are required to sell gold. The only documentation needed is a valid identification proof for compliance purposes. The selling process involves minimal paperwork, ensuring a quick and hassle-free experience for individuals looking to sell gold without unnecessary formalities.
Gold pricing is determined by real-time market rates, which are updated daily. The evaluation process includes purity testing in front of the customer, and the final offer is explained in detail to maintain complete transparency. This approach ensures that sellers receive the correct value for their gold based on its weight and purity.
No, JS Diamonds does not provide virtual or remote selling options. However, you can share images of your gold online for an initial quotation, but the final sale happens in-store for full transparency.
Gold offers are calculated based on the current spot price of gold, your item's karat purity (10K, 14K, 18K, 22K, or 24K), and the total weight in grams. We use live market rates and disclose all calculations transparently before you decide.
We buy gold in all forms: gold jewellery (worn, broken, or unworn), gold coins and bars, scrap gold, dental gold, heirloom pieces, and estate gold. All karats and weights are accepted.
Payment is made immediately on the spot—in the same appointment as the evaluation. We pay via secure bank transfer or cash. There are no delays, no cheques in the mail, and no hidden fees deducted from your offer.
Typically yes. Mall kiosks and pawn shops operate on high margins. JS Diamonds is a specialist buyer who pays closer to actual melt value because we work directly with wholesale markets. We also provide a full breakdown of our calculation so you can verify the offer independently.
Yes. We purchase gold coins including American Eagles, Krugerrands, Maple Leafs, and other sovereign mint coins. We also buy gold bars and bullion at competitive rates based on current spot pricing. PCGS-graded coins may receive premium over melt value.
Absolutely. Condition does not affect the gold melt value—a broken bracelet and a perfect one yield the same gold price per gram at the same karat. Bring any gold pieces regardless of condition, and we will evaluate and pay based on purity and weight.
Our office is at 580 5th Avenue, Suite 523, New York, NY 10036—steps from Rockefeller Center in Midtown Manhattan. We are accessible by subway (B/D/F/M at 47–50 St–Rockefeller Ctr, 1/2/3 at 50th St), within walking distance of Times Square and the Diamond District on 47th Street.
Share photos of your diamond via our contact form or WhatsApp. Our expert will review and respond with a preliminary estimate. You then book an in-person appointment at our 580 5th Ave office (near Rockefeller Center) for the final evaluation and same-day payment.
Yes, both certified and non-certified diamonds are accepted for purchase. Certified diamonds come with grading reports that assist in faster evaluation, but even without certificates, each diamond is carefully examined by gemologists. Non-certified stones are tested for authenticity and quality on-site, ensuring a fair offer is provided regardless of documentation.
While appointments are not mandatory, booking one can help avoid waiting times and ensures a dedicated evaluation session. Walk-ins are always welcome, but scheduling an appointment guarantees a smooth and expedited selling experience with immediate attention from an expert.
The final price is determined after assessing the diamond's 4Cs—cut, clarity, color, and carat weight. Market demand and current diamond prices also influence the offer. A detailed explanation of the valuation is provided, ensuring full transparency in how the price is arrived at.
Yes, diamonds set in jewelry like rings, necklaces, or bracelets are accepted. The diamonds are evaluated separately from the setting, while the metal (gold, platinum, etc.) is also assessed for its resale value. Sellers receive a combined offer that accounts for both diamond and metal content.
We buy all types: loose diamonds, engagement rings, earrings, necklaces, GIA-certified diamonds, non-certified diamonds, natural stones, all cuts including round brilliant, princess, emerald, cushion, marquise, oval, pear, and radiant.
Our certified gemologists evaluate your diamond based on the 4Cs: carat weight, cut, clarity, and colour. We also reference real-time RapNet pricing — the industry's live diamond market index — to ensure our offer reflects actual market value.
Unlike pawn shops, JS Diamonds specialises exclusively in diamonds, gold, and fine jewellery. We use professional gemological equipment, reference live market pricing (RapNet), and hold memberships in GIA, JBT, and the Diamond Dealers Club — ensuring a certified, transparent valuation.
No certificate is required. We evaluate both certified and non-certified diamonds on-site using professional gemological tools. Having a GIA or IGI certificate can speed up the evaluation and may support a higher offer, but we will assess any stone fairly without documentation.
Yes. We purchase diamonds both as loose stones and as they are set in rings, earrings, necklaces, and bracelets. The diamond is evaluated separately from the metal setting. You receive a combined offer covering both the stone value and the precious metal (gold, platinum, or silver) content.
Walk-ins are welcome, but booking a private consultation ensures you receive dedicated expert attention without waiting. You can schedule online at any time. Most in-person evaluations take 20–30 minutes from arrival to payment offer.
You can sell your jewelry by sending us clear photos and any certificates you may have. After that, schedule an in-person or virtual consultation. Our experts will walk you through the process.
Our specialists carefully examine your jewelry’s authenticity, quality, and value. You’ll then receive a transparent, competitive offer. The process is honest and hassle-free.
Once you accept our offer, we send payment right away. We use secure bank transfers for speed and safety. You leave with confidence and cash in hand.
You can sell your jewelry whether it’s designer, estate, vintage, broken, or mismatched. We also buy engagement rings, wedding bands, gold, silver, and platinum items.
Our process is simple: send us details, book your consultation, receive an offer, and get paid. It’s quick, secure, and completely stress-free.
We purchase all fine jewellery including diamond rings, earrings, necklaces, bracelets, pendants, brooches, signed designer pieces, estate jewellery, and heirloom collections. We buy jewellery set with diamonds, gold, silver, platinum, and coloured gemstones.
Yes. Designer and branded pieces from recognised jewellery houses may carry additional value beyond the intrinsic material worth. We evaluate the brand, provenance, and condition alongside the material value to ensure you receive a fair comprehensive offer.
Jewellery is evaluated on multiple factors: the precious metal content (weight × current spot price by karat), the quality and value of any set stones, the craftsmanship and condition, and for designer pieces, the brand premium. All factors are explained transparently during your consultation.
Yes. We specialise in evaluating estate jewellery and full collections. We offer professional, discreet assessment for clients inheriting items or liquidating collections, with no pressure to sell any or all pieces. Multiple-piece collections may receive premium offers.
Yes. We purchase sterling silver (925) and fine silver jewellery, silver coins, silver bars, and silverware. Payment is based on current silver spot price, weight, and purity. Condition does not affect the melt value for sterling silver items.
Yes. We can purchase only the diamond stone while you retain the setting, or evaluate and purchase both together. If you want to keep the mounting, we will provide a diamond-only offer and can arrange careful stone removal with no damage to your setting.
No. Our on-site evaluation by certified gemologists provides the same accuracy as a paid appraisal. We do recommend bringing any existing appraisals, GIA reports, or receipts as they can provide useful context and sometimes support a stronger offer — but they are not required.
You can sell your watch by sharing clear photos and any certificates you have. After that, book an in-person or virtual consultation. Our experts will guide you through every step.
During your appointment, our specialists carefully inspect your watch. They evaluate its authenticity, brand, and condition. You’ll receive a competitive and transparent offer.
Once you accept our offer, payment is issued immediately. We use secure bank transfers to ensure safety. You walk away with peace of mind and money in hand.
You can sell your watch whether it’s a luxury brand, vintage heirloom, or modern fine piece. Even watches that aren’t in perfect condition may qualify. Value and authenticity matter most.
We have over 10 years of trusted experience in NYC’s Diamond District. Our valuations are fair, honest, and based on real market trends. Every transaction is discreet and professional.
Get a free professional valuation from our primary Diamond District expert team today. Fast payouts, secure handling, no risk.